Beautycounter is a movement of people dedicated to leading change in the personal care industry.

Our tenants include education, advocacy, and product. We are mission-focused health advocates and change agents lobbying for better laws to govern what ingredients are allowed in personal care products (cosmetics, lotions, hair products, & more) sold to consumers. We proudly ban over 1800 questionable ingredients at Beautycounter.

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I started my journey of clean swapping personal care products in 2009 when I was diagnosed with breast cancer. Immediately I researched causes and I was shocked to learn that the ingredients in my makeup, lotions, hair products, cleaning supplies were laden with toxic and harmful ingredients. These were included parabens, sulfates, carcinogens and so much more. PANIC! I am a product JUNKIE and it was going to cost thousands to replace all my goods. Nevertheless, I started one by one, discarding and replacing them, seeking out the BEST quality with same effectiveness. A friend of mine introduced me to Beautycounter in 2013, and I fell in love with the products, the mission, and the company. We are the whole package!

I’ve grown my business over the years, and it has allowed me to do AMAZING things with my time. I can be a stay at home Mom, a more available wife to a husband who serves our country, and I am deeply connected to a community of people who teach me so much about health and wellness. I would love to share this business with YOU. If you are interested in knowing more, message me.

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